The 2017 Catalog and Integrated Marketing Summit

May 17-19, 2017
Embassy Suites, San Rafael, CA

 

Click here to register for the Summit!

Welcome to The 2017 Catalog and Integrated Marketing Summit! Once again, CohereOne is hosting a conference in the San Francisco Bay Area specifically for catalog and direct marketers.

This year’s theme is Integrated: The Smarter Path to Profitability. Strategies for synchronizing marketing, creative, merchandising and data.

The Summit will focus on three main themes and concerns of today’s direct marketer:

  • Delivering Cohesive, Data-Driven Marketing - Learn how to turn print, digital, and social media into a single powerhouse of on-point messaging.
  • Thriving in the Jungle - Learn how to successfully exploit the Amazon juggernaut to your advantage. (Yes, really.)
  • Using Web Behavior to Drive Personalized Marketing - Learn how intent marketing can make one-on-one marketing a reality. Convert visitors into buyers, buyers into loyal fans, and loyal fans into brand ambassadors.

 

Schedule of Events

 

 

Meadow Club Dinner - Thursday, May 18th

CohereOne is hosting an incredible formal dinner at the stunning Meadow Club in Fairfax, CA. Situated below Mount Tamalpais and surrounded by an all-natural environment, the Meadow Club will offer an unforgettable dining experience for Summit attendees. Register in advance for this incredible evening!


Keynote Session - Wednesday, May 17th

Do as I Say, Not as I Do. Over 30 Years of Adventures and Misadventures in Retail

From his early beginnings as an 11 year-old shoe salesman at his family business in San Francisco, to currently running Title Nine, a multi-million dollar omni-channel women's athletic apparel company, Johnny Lin has witnessed many changes in retail over the years. But many of the keys to success (and failure) have remained the same. Johnny will share with you his most relevant learnings that can be applied to the most seasoned marketer, as well as to those early in their careers. 

Johnny Lin

President, Title Nine

Johnny Lin is the President of Title Nine, a bay area women's athletic apparel company. Having been involved in retail for most of his life, Johnny has worked at companies including TravelSmith, Cycle Gear, Williams Sonoma, and Target.

Johnny combines a keen technical grasp of various mediums while employing a "real world" approach in dealing with specific issues. 


Keynote Session - Thursday, May 18th

Building for the Future of Retail: Facebook, Instagram, and Innovation

The retail landscape is changing faster than at any point in memory, with consumer behavior driving huge shifts in attention, focus, and sales. The mobile movement is upending traditional ways of talking to customers, and it’s incumbent on retailers who wish to thrive in this new world to drive innovation and disruption within their own walls. Hear how Facebook & Instagram think about innovation and the retail landscape, and learn how major brands are taking advantage of this evolutionary moment to tell emotionally resonant stories, build deeper customer relationships, and drive sales.

Beth Horn

Industry Manager, Specialty Retail, Facebook

In over six years at Facebook, Beth has overseen client relationships and growth for fashion, luxury, apparel, home goods, and home improvement retailers. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, drive store traffic, and grow revenue. Prior to joining Facebook, Beth worked in search marketing at Efficient Frontier, overseeing paid search for Expedia, Microsoft, and Intuit. She began her career in retail in creative at Macys.com in New York. An honors graduate of Stanford University, Beth lives in Redwood City and is based at Facebook’s Menlo Park headquarters


Keynote Session - Thursday, May 18th

From Ho-hum to Cha-ching! Everything You Need to Make Your Email Marketing More Profitable

Email Marketing leads all other channels in return-on-investment (ROI) per the Data and Marketing Association (DMA). Catalog marketers are uniquely positioned to take full advantage of this channel, yet many readily admit that they are not generating as much revenue from it as they know they could.

Join Jeanne Jennings for this fast-paced keynote to learn how to:

  • leverage the catalog marketing expertise you have
  • pair it with advanced email marketing strategy and tactics she’ll present, and
  • make your email marketing initiatives more effective and more profitable.

Jeanne will share case studies and examples of how other catalogers and retailers are making the channel work for them. You’ll leave with at least a half dozen ideas that will help your team take your email marketing from ho-hum to cha-ching!

Jeanne Jennings

Partner, CohereOne

Jeanne Jennings, Partner, CohereOne, is recognized as an industry expert in email marketing strategy and tactics. Her direct response approach helps medium- to enterprise-sized organizations make their email marketing efforts more effective and more profitable. After starting her career with CompuServe in the late 1990s, Jeanne worked in the publishing industry for many years and has been consulting for a variety of B2B and B2C clients since 2001. Jeanne is a published author, a prolific blogger and a sought-after speaker/trainer on email marketing topics.


Keynote Session - Thursday, May 18th

Zig When Others Zag: How Smart Retailers Respond to Disruptive Forces by Competing in a Category of One

For years, retailers crafted well-proven best practices with approaches like print and direct marketing, through tactics like catalogs and mailers and more.But then along comes the digital age. Our options for communication and marketing explode seemingly overnight, and everyone seems keen to copy the 380-billion-dollar gorilla in the room: Amazon.

But here’s the thing: While most marketers scramble to rethink their entire playbook based on new market leaders, smart brands avoid that arms race entirely. Instead, in today’s multi-channel, fast-evolving world, some retailers are avoiding copycat thinking, stealing new insights from the Amazons of the world, and applying it in unique ways to proven tactics. And just by taking that different approach, they compete in a category of one.

With this fast-paced, inspiring talk, former Google digital media strategist, startup marketer, and venture capital brand builder Jay Acunzo will share stories of innovative marketers who, when faced with disruption, refuse to follow the trend to copy the innovation of others. You’ll learn how to break away from conventional thoughts -- but not proven practices -- in order to break free from competitors. And you’ll walkaway feeling ready to take on any disruptive force the market throws your way — not by catching up to the trend but by creating your own. Are you ready to zig when others zag?

Jay Acunzo

Award-Winning Podcaster and Speaker

Jay Acunzo is a man bothered by conventional thinking. For years — first as a media strategist at Google, later as head of content at HubSpot, and now as the host of the audio documentary series Unthinkable — he has made a living understanding what it takes to make the leap from average to exceptional. Jay has built pillar content marketing programs for tech startups, venture capital firms, and industry leading brands. When he's not hosting his weekly show, he's traveling the world speaking and daydreaming about a world where resonant storytellers, long term thinkers, and craft-driven creators reign supreme.


Keynote Session - Friday, May 19th

Social Business, Content Advertising, and Marketing Technologies that Grow Sales

In this keynote, Travis Wright, author of Digital Sense, will share strategies around building a social business within your organization. He will also discuss how to drive great content, as well as using that content in advertising, to target your ideal customers. In the final portion of his presentation, he will share thoughts on how to view building out your company's MarTech stack in an optimal fashion. There will be great insights, gifs, jokes, and laughs had by all.

Travis Wright

Marketing Keynote Speaker, Chief Marketing Technologist

Travis Wright solves problems, makes products better, and hacks marketing and growth to increase revenue and close sales. Wright wrote the book, Digital Sense, to help companies market more effectively in the 21st century. Travis has worked with hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to Fortune 100 and has given over 140+ keynote presentations since 2012, including SMX Advanced, MarTech Confe, Content Marketing World, Social Media Strategies, SMX, Growth Beat, and Seattle Interactive in the US. Over the past 20 years, Wright has created, co-developed, optimized, and led marketing initiatives, as well as manage the social media presence for 100s of companies, and build many teams, full of digital badasses.

Click here to register for the Summit! 

 

Hotel Lodging

 

CohereOne has a discounted room block at the Embassy Suites Hotel where the Summit will be held. Single and double rooms start at $199/night (regularly $279/night)

Discounted rate is valid until April 27, so book your room today!

 

Click here to book your discounted hotel room!

    

    

 

 

Featured Keynote Speakers


Johnny Lin
President, Title Nine

Beth Horn
Industry Manager, Specialty Retail, Facebook

Jeanne Jennings
Partner, CohereOne

Jay Acunzo
Award-Winning Podcaster and Speaker

Travis Wright
Marketing Keynote Speaker, Chief Marketing Technologist


2017 Summit Sponsors