May 2-4, 2018
Westin River North, Chicago, IL
Welcome to The 2018 Catalog and Integrated Marketing Summit! Once again, CohereOne is hosting a conference in Chicago, IL specifically for catalog and direct marketers.
This conference provides a unique convergence of networking, learning, and fun into a single package. This year’s theme is Integrated: The Smarter Path to Profitability. Strategies for synchronizing print, digital, and social media for maximum impact.
The Summit will focus on three key areas for today’s direct marketer:
Delivering Cohesive, Data-Driven Marketing - Success depends on a "road map" that integrates catalogs and direct mail with digital media. Learn how to turn print, digital, and social media into powerful and unified marketing programs.
Integrate Web Behavior to Drive Marketing - Learn how intent marketing can make one-on-one marketing a reality by converting visitors into browsers, and buyers into loyal fans, and coordinating this with other marketing efforts. Triggered postcard programs are changing the direct-to-consumer landscape.
Respond to Disruptive Marketing Forces - From merchandise to marketing, there are many disruptive forces that are impacting general marketing issues to include digital ad blocks and the heavy presence of Amazon.
Westin River North, Chicago, IL
CohereOne has a discounted room block at the Westin River North Hotel where the Summit will be held. Single and double rooms start at $259/night (regularly $379/night.)
Discounted room cutoff is April 20, 2018.
Gala Dinner - Thursday, May 3, 2018 - Chicago History Museum
CohereOne is hosting an incredible formal dinner at the Chicago History Museum! Spend an evening with fellow Summit attendees beginning with a cockatil hour at 6:30 pm followed by a three course plated dinner at 7:30 pm. Charter buses will transport guests to and from the venue and hotel.
Founder and Former CEO, Moz
Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand's currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018. In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.
Industry Manager, Specialty Retail, Facebook
In over six years at Facebook, Beth has overseen client relationships and growth for fashion, luxury, apparel, home goods, and home improvement retailers. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, drive store traffic, and grow revenue. Prior to joining Facebook, Beth worked in search marketing at Efficient Frontier, overseeing paid search for Expedia, Microsoft, and Intuit. She began her career in retail in creative at Macys.com in New York. An honors graduate of Stanford University, Beth lives in Redwood City and is based at Facebook’s Menlo Park headquarters
CMO, Harry & David
Michelle is the Chief Marketing Officer for Harry & David, a leading gift basket and food gift online retailer. Michelle has previously led the marketing efforts for large companies such as BevMo!, Galls, West Marine, and PetSmart. Michelle's experience also spans to the consultative side, having served as Partner at LENSER for six years.
CEO, NaviStone ®
Larry Kavanagh, Chief Executive Officer of NaviStone®, is regarded as an industry expert at blending offline and online data to increase advertising effectiveness. He has started and led several organizations with focuses including retail, ecommerce techology and direct mail. DMinSite, an ecommerce platform company he founded, made the INC500 list without venture or private equity funding.
President and COO, Beyond Proper
As President and Chief Merchandising Officer of Beyond Proper, Sheryl is responsible for the overall growth and direction of the brand, overseeing all aspects of business strategy and operations. She is focused on creating a seamless, omnichannel experience across digital, print, social and mobile platforms. Sheryl has a BS degree in Business Economics from State University of New York as well as a degree in Fashion Merchandising from the Fashion Institute of Technology and over 30 years of General Management and Merchandising experience working for major retail apparel brands with global recognition, including Old Navy, Gap and Bloomingdale’s.
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