The 2018 Catalog and Integrated Marketing Summit

May 2-4, 2018
Westin River North, Chicago, IL

 

Welcome to The 2018 Catalog and Integrated Marketing Summit! Once again, CohereOne is hosting a conference in Chicago, IL specifically for catalog and direct marketers.

This year’s theme is Integrated: The Smarter Path to Profitability. Strategies for synchronizing marketing, creative, merchandising and data.

The Summit will focus on three main themes and concerns of today’s direct marketer:

  • Delivering Cohesive, Data-Driven Marketing - Learn how to turn print, digital, and social media into a single powerhouse of on-point messaging.
  • Thriving in the Jungle - Learn how to successfully exploit the Amazon juggernaut to your advantage. (Yes, really.)
  • Using Web Behavior to Drive Personalized Marketing - Learn how intent marketing can make one-on-one marketing a reality. Convert visitors into buyers, buyers into loyal fans, and loyal fans into brand ambassadors.

 

 

 

Gala Dinner - Thursday, May 3rd

CohereOne is hosting an incredible formal dinner at a location to be determined very soon! Spend an evening with fellow Summit attendees beginning with a cockatil hour at 6:00 pm followed by a three course plated dinner at 7:00. Charter buses will shuttle guests to and from the venue and hotel. 


Featured Keynote Speakers

 

 

Rand Fishkin

The Wizard of Moz

Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand's currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018. In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.


Beth Horn

Industry Manager, Specialty Retail, Facebook

In over six years at Facebook, Beth has overseen client relationships and growth for fashion, luxury, apparel, home goods, and home improvement retailers. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, drive store traffic, and grow revenue. Prior to joining Facebook, Beth worked in search marketing at Efficient Frontier, overseeing paid search for Expedia, Microsoft, and Intuit. She began her career in retail in creative at Macys.com in New York. An honors graduate of Stanford University, Beth lives in Redwood City and is based at Facebook’s Menlo Park headquarters


Michelle Farabaugh

CMO, Harry & David

Michelle is the Chief Marketing Officer for Harry & David, a leading gift basket and food gift online retailer. Michelle has previously led the marketing efforts for large companies such as BevMo!, Galls, West Marine, and PetSmart. Michelle's experience also spans to the consultative side, having served as Partner at LENSER for six years.  


Larry Kavanagh

CEO, NaviStone

Larry Kavanagh, Chief Executive Officer of NaviStone®, is regarded as an industry expert at blending offline and online data to increase advertising effectiveness. He has started and led several organizations with focuses including retail, ecommerce techology and direct mail. DMinSite, an ecommerce platform company he founded, made the INC500 list without venture or private equity funding.

 

Registration for the 2018 Summit opens in early January.

 

Hotel Lodging

Westin River North, Chicago, IL

 

 

CohereOne has a discounted room block at the Westin River North Hotel where the Summit will be held. Single and double rooms start at $259/night (regularly $379/night)

 

Featured Keynote Speakers


Rand Fishkin
The Wizard of Moz

Beth Horn
Industry Manager, Specialty Retail, Facebook

Michelle Farabaugh
CMO, Harry & David

Larry Kavanagh
CEO, NaviStone


2018 Summit Sponsors


Platinum

Gold

Silver

Bronze