May 2-4, 2018
Westin River North, Chicago, IL
Welcome to The 2018 Catalog and Integrated Marketing Summit! Once again, CohereOne is hosting a conference in Chicago, IL specifically for catalog and direct marketers.
This year’s theme is Integrated: The Smarter Path to Profitability. Strategies for synchronizing marketing, creative, merchandising and data.
The Summit will focus on three main themes and concerns of today’s direct marketer:
Gala Dinner - Thursday, May 3rd
CohereOne is hosting an incredible formal dinner at a location to be determined very soon! Spend an evening with fellow Summit attendees beginning with a cockatil hour at 6:00 pm followed by a three course plated dinner at 7:00. Charter buses will shuttle guests to and from the venue and hotel.
The Wizard of Moz
Rand Fishkin goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, host of Whiteboard Friday, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of the presentation software firm, Haiku Deck. Rand's currently writing a book for Penguin/Random House on the ups and downs of startup culture, due out in 2018. In his minuscule spare time, he loves to travel with his wife, author Geraldine DeRuiter, and read about their adventures in her books and blog. Geraldine and Rand are also small investors in Backstage Capital and Techstars Seattle.
Industry Manager, Specialty Retail, Facebook
In over six years at Facebook, Beth has overseen client relationships and growth for fashion, luxury, apparel, home goods, and home improvement retailers. She partners with the largest retailers in the world to help them acquire new customers, increase loyalty, drive store traffic, and grow revenue. Prior to joining Facebook, Beth worked in search marketing at Efficient Frontier, overseeing paid search for Expedia, Microsoft, and Intuit. She began her career in retail in creative at Macys.com in New York. An honors graduate of Stanford University, Beth lives in Redwood City and is based at Facebook’s Menlo Park headquarters
CMO, Harry & David
Michelle is the Chief Marketing Officer for Harry & David, a leading gift basket and food gift online retailer. Michelle has previously led the marketing efforts for large companies such as BevMo!, Galls, West Marine, and PetSmart. Michelle's experience also spans to the consultative side, having served as Partner at LENSER for six years.
Larry Kavanagh, Chief Executive Officer of NaviStone®, is regarded as an industry expert at blending offline and online data to increase advertising effectiveness. He has started and led several organizations with focuses including retail, ecommerce techology and direct mail. DMinSite, an ecommerce platform company he founded, made the INC500 list without venture or private equity funding.
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