Our Blog

March 6, 2018

Now May Be the Time to Launch a Postal Marketing Strategy

Author: Travis Seaton

While ecommerce continues to grow and innovate, we have seen many pure-play digital programs start to reach maturity, which may not coincide with the growth requirements that investors and leaders expect. The next marketing dollar spent is not yielding the same return and takes twice as much ...

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February 6, 2018

Triggered Postcard Programs Are Changing the Direct-to-Consumer Landscape!

Author: Michelle Houston

 By now you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts? 

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January 16, 2018

What Lies Ahead... Preparing for 2018.

Author: Tim Curtis

2018 is going to be a transformative and disruptive year.  It's clear that tectonic plates are moving in interesting ways, and these shifts favor digitally-savvy consumers and brands.  Furthermore, unprecedented levels of new retail and technology startup activity flooding the market ...

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November 20, 2017

Attention Retailers: Be Mindful of Your Moments

Author: Andrea Syverson

In less than six weeks, this retail holiday season will be over. The season you and your brand leaders have strategized, forecasted, sweated over and meticulously orchestrated. No doubt, right now all hands are on deck as calls, orders and customers walk through your doors or enter your web portals. I wish you well. I hope you finish strong.

I just hope you don’t forget this one very important thing.

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October 4, 2017

Holiday Checklist for Success

Author: George Mollo

'Twas the months before Christmas... ...

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September 27, 2017

Crush It This Holiday Season With Ten Great Tips!

Author: Michelle Houston

Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits.  Here are my top 10 initiatives to implement immediately:

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September 20, 2017

The Soul of the Retailer: A Great Merchant?

Author: Kevin Churchill

Like the drummer in a band or a wide receiver on a football team, merchants have a little edge to them and march to a different beat than the other employees in your company.  A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of your ...

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September 6, 2017

Bigger is Not Always Better: How Will a Smaller Book Affect Performance?

Author: Branden Slattery

Are you getting pressure from the top to reduce catalog spend? Are you having to produce the same amount of productivity with a smaller a catalog budget?  Getting ready for the 2018 season, I’ve been getting many questions from clients regarding how book size affects catalog performance.  Over the years, we have observed many tests where clients have moved to letter-rate-qualifying digest or slim-jim sizes, trimmed to a smaller book size, or reduced page counts.

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August 16, 2017

Loss Prevention: The Hidden Benefit of Split Testing

Author: Matt Beischel

Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients' sites; my current average is around 400 a year. Collecting ...

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August 2, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Author: Jeanne Jennings

Last week I discussed some features and flaws of the below email I had received from an industry acquaintance: ...

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