Our Blog

October 4, 2017

Holiday Checklist for Success

Author: George Mollo

'Twas the months before Christmas... ...

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September 27, 2017

Crush It This Holiday Season With Ten Great Tips!

Author: Michelle Houston

Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits.  Here are my top 10 initiatives to implement immediately:


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September 20, 2017

The Soul of the Retailer: A Great Merchant?

Author: Kevin Churchill

Like the drummer in a band or a wide receiver on a football team, merchants have a little edge to them and march to a different beat than the other employees in your company.  A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of your ...

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September 13, 2017

Integrating Merchandise Analytics and Inventory Planning to Ensure Growth and Profitability, Part 3

Author: Kathleen Schultz

 We’ve reached the final installment of my 3-part blog covering the presentation that George Mollo and I gave at the Cohere One Summit. The first 2 portions covered Key Metrics, Importance of RelationshipsGeneral Merchandise Strategies, and Merchandise Planning Strategies. Today I’ll cover Merchandise / Planning Takeaways and Action Steps, and our “Cardinal Rules of Business”.  These are rules that George and I feel should guide your approach to not only Merchandising and Inventory Planning, but to all disciplines within your company. 


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September 6, 2017

Bigger is Not Always Better: How Will a Smaller Book Affect Performance?

Author: Branden Slattery

Are you getting pressure from the top to reduce catalog spend? Are you having to produce the same amount of productivity with a smaller a catalog budget?  Getting ready for the 2018 season, I’ve been getting many questions from clients regarding how book size affects catalog performance.  Over the years, we have observed many tests where clients have moved to letter-rate-qualifying digest or slim-jim sizes, trimmed to a smaller book size, or reduced page counts.


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August 23, 2017

Integrating Merchandise Analytics and Inventory Planning to Ensure Growth and Profitability, Part 2

Author: Kathleen Schultz

Two weeks ago, I discussed the first two components of George Mollo’s and my presentation at the recent CohereOne Summit. In Part 2, I will provide you the highlights from the 3rd and 4th components of our talk—General Merchandise Strategies and Merchandise Planning Strategies.


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August 16, 2017

Loss Prevention: The Hidden Benefit of Split Testing

Author: Matt Beischel

Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients' sites; my current average is around 400 a year. Collecting ...

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August 9, 2017

Integrating Merchandise Analytics and Inventory Planning to Ensure Growth and Profitability, Part 1

Author: Kathleen Schultz

At the CohereOne summit this past May, George Mollo and I gave a presentation on integrating merchandise analytics and planning. However, I realized that many of you were unable to attend the Summit—and missed our presentation. Knowing how these two subjects have a great impact on every ...

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August 2, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Author: Jeanne Jennings

Last week I discussed some features and flaws of the below email I had received from an industry acquaintance: ...

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July 26, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 1

Author: Jeanne Jennings

From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind.  

I received this email earlier this year from a long-time industry acquaintance we’ll call “Fred.” 

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