Our Blog

June 20, 2017

Summer To-Do List: Deep Work with a Beach Ball

Author: Andrea Syverson

In my closing session at last month’s CohereOne Integrated Marketing Summit, I shared several concepts from authors’ work whose messages have significantly influenced my strategic branding work.  In case you missed the Summit (a wonderful gathering of curious, smart and ...

Read Article

June 14, 2017

A Case Study: My Digital Customers Don’t Need a Catalog, Do They?

Author: Travis Seaton

With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the ...

Read Article

June 6, 2017

It's A Roller Coaster

Author: Lorelle Carpenter

I used to have a crystal ball on my desk. It was a joke, really. A friend gave it to me because my sales forecasts were so accurate it seemed I had the mystical power to predict the future. And because in 2004, I predicted the scores of the last two games of the World Series. ...

Read Article

May 22, 2017

Gene Semmelhack, Amazon and Digital Marketplaces Expert, Joins CohereOne as Partner

Author: Lydia Miner-Voigt

San Rafael, CA – Gene Semmelhack, a seasoned e-commerce and digital marketplace veteran, has joined CohereOne’s premier consulting team as the head of its Amazon & Marketplaces practice. He possesses more than 25 years of experience leading all aspects of digital marketplace ...

Read Article

April 26, 2017

Midland Paper Packaging + Supplies Partners with CohereOne

Author: Lydia Miner-Voigt

April 26, 2017 (WHEELING, Il.) Midland Paper Packaging + Supplies, an independently-owned paper and packaging company that generates more than $1 billion in annual revenues and employs more than 550 people, has formed a strategic partnership with CohereOne, a full service digital and direct marketing company based in San Rafael, Ca. 

Read Article
April 12, 2017

It’s All About the Product!

Author: George Mollo

Last month I attended the NEMOA (National eTailing and Mailing Organization of America) conference in Boston. They celebrated their 70th anniversary, which is quite an accomplishment for a conference these days. Like most marketing conferences today the sessions focused heavily on email, digital, ...

Read Article

April 6, 2017

Reactivating Buyers Using Online Behavior

Author: Matt Morton

At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization ...

Read Article

March 30, 2017

Thriving in the Jungle

Author: John Lenser

On Sunday morning, I was relaxing with my cup of joe when the doorbell rang. I was surprised to see the USPS at my door delivering the three mixing bowls I had ordered from Amazon on Friday afternoon with “one click.” Wow! Unbelievable! While I was pleased that I could use new cookware ...

Read Article

March 22, 2017

One Company, One Brand, One Message

Author: Kevin Churchill

Juggling the chaotic demands of digital, wholesale, retail and print campaigns all at once can be, at times, a very daunting task. Sale channels individually can have different leaders, budgets, timetables, outcomes and priorities that can make extremely it difficult for a company to project a ...

Read Article