Our Blog

August 16, 2017

Loss Prevention: The Hidden Benefit of Split Testing

Author: Matt Beischel

Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients' sites; my current average is around 400 a year. Collecting ...

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August 9, 2017

Integrating Merchandise Analytics and Inventory Planning to Ensure Growth and Profitability, Part 1

Author: Kathleen Schultz

At the CohereOne summit this past May, George Mollo and I gave a presentation on integrating merchandise analytics and planning. However, I realized that many of you were unable to attend the Summit—and missed our presentation. Knowing how these two subjects have a great impact on every ...

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August 2, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Author: Jeanne Jennings

Last week I discussed some features and flaws of the below email I had received from an industry acquaintance: ...

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July 26, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 1

Author: Jeanne Jennings

From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind.  

I received this email earlier this year from a long-time industry acquaintance we’ll call “Fred.” 

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July 19, 2017

Now Hiring: A Guide to Staffing for Amazon, Google Shopping and My Own Website

Author: Tim Curtis & Erik Martinez

Amazon is everywhere – so much so, we take it for granted. Dynamic pricing, flawless distribution... that’s Amazon.  ...

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July 12, 2017

Test a New Brand Concept – Without Rebranding

Author: Rick Binger

How can you make a bigger than normal impact with your catalog, showcase your existing products in a new way, and make customers (and prospects) sit up and take notice?

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July 11, 2017

CohereOne Launches Amazon & Marketplaces E-Commerce Practice

Author: Lydia Miner-Voigt

San Rafael, CA – CohereOne, a full-service digital and direct marketing agency, announces the launch of its new Amazon & Marketplaces practice in response to industry demand for an online marketplace service. Nearly 43 percent of all online retail sales went through Amazon in 2016 and online marketplaces will own 39 percent of the retail market by 2020. 

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June 27, 2017

How to Kick Your Retail Store Sales into High Gear

Author: John Lenser

Last week I was sad to read that one of the first “brick and mortar” clients I worked with 20 years ago had declared bankruptcy. I was reminded of the initial project that I did for them. They had hugely expanded their catalog program, mailing many millions of catalogs over the year, but ...

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June 20, 2017

Summer To-Do List: Deep Work with a Beach Ball

Author: Andrea Syverson

In my closing session at last month’s CohereOne Integrated Marketing Summit, I shared several concepts from authors’ work whose messages have significantly influenced my strategic branding work.  In case you missed the Summit (a wonderful gathering of curious, smart and ...

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June 14, 2017

A Case Study: My Digital Customers Don’t Need a Catalog, Do They?

Author: Travis Seaton

With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the ...

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