Author: Travis Seaton
While ecommerce continues to grow and innovate, we have seen many pure-play digital programs start to reach maturity, which may not coincide with the growth requirements that investors and leaders expect. The next marketing dollar spent is not yielding the same return and takes twice as much
Author: Michelle Houston
By now you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts?
Author: Tim Curtis
2018 is going to be a transformative and disruptive year. It's clear that tectonic plates are moving in interesting ways, and these shifts favor digitally-savvy consumers and brands. Furthermore, unprecedented levels of new retail and technology startup activity flooding the market
Author: Andrea Syverson
In less than six weeks, this retail holiday season will be over. The season you and your brand leaders have strategized, forecasted, sweated over and meticulously orchestrated. No doubt, right now all hands are on deck as calls, orders and customers walk through your doors or enter your web portals. I wish you well. I hope you finish strong.
I just hope you don’t forget this one very important thing.
Author: Michelle Houston
Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits. Here are my top 10 initiatives to implement immediately:
Author: Kevin Churchill
Like the drummer in a band or a wide receiver on a football team, merchants have a little edge to them and march to a different beat than the other employees in your company. A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of your
Author: Branden Slattery
Are you getting pressure from the top to reduce catalog spend? Are you having to produce the same amount of productivity with a smaller a catalog budget? Getting ready for the 2018 season, I’ve been getting many questions from clients regarding how book size affects catalog performance. Over the years, we have observed many tests where clients have moved to letter-rate-qualifying digest or slim-jim sizes, trimmed to a smaller book size, or reduced page counts.
Author: Matt Beischel
Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients' sites; my current average is around 400 a year. Collecting
Author: Jeanne Jennings
Last week I discussed some features and flaws of the below email I had received from an industry acquaintance:
777 Grand Avenue, Suite 204
San Rafael, California 94901