Our Blog

May 22, 2017

Gene Semmelhack, Amazon and Digital Marketplaces Expert, Joins CohereOne as Partner

Author: Lydia Miner-Voigt

San Rafael, CA – Gene Semmelhack, a seasoned e-commerce and digital marketplace veteran, has joined CohereOne’s premier consulting team as the head of its Amazon & Marketplaces practice. He possesses more than 25 years of experience leading all aspects of digital marketplace ...

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April 26, 2017

Midland Paper Packaging + Supplies Partners with CohereOne

Author: Lydia Miner-Voigt

April 26, 2017 (WHEELING, Il.) Midland Paper Packaging + Supplies, an independently-owned paper and packaging company that generates more than $1 billion in annual revenues and employs more than 550 people, has formed a strategic partnership with CohereOne, a full service digital and direct marketing company based in San Rafael, Ca. 

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April 12, 2017

It’s All About the Product!

Author: George Mollo

Last month I attended the NEMOA (National eTailing and Mailing Organization of America) conference in Boston. They celebrated their 70th anniversary, which is quite an accomplishment for a conference these days. Like most marketing conferences today the sessions focused heavily on email, digital, ...

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April 6, 2017

Reactivating Buyers Using Online Behavior

Author: Matt Morton

At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization ...

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March 30, 2017

Thriving in the Jungle

Author: John Lenser

On Sunday morning, I was relaxing with my cup of joe when the doorbell rang. I was surprised to see the USPS at my door delivering the three mixing bowls I had ordered from Amazon on Friday afternoon with “one click.” Wow! Unbelievable! While I was pleased that I could use new cookware ...

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March 22, 2017

One Company, One Brand, One Message

Author: Kevin Churchill

Juggling the chaotic demands of digital, wholesale, retail and print campaigns all at once can be, at times, a very daunting task. Sale channels individually can have different leaders, budgets, timetables, outcomes and priorities that can make extremely it difficult for a company to project a ...

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March 16, 2017

Engage and Integrate Facebook Into Your Marketing Plans

Author: Michelle Houston

Obviously, Facebook needs no introduction! Not only has it survived, but it has thrived. Today, Facebook has 1.8 billion active audience members and has become the largest and most popular social network. Because of this massive user base that uses every type of content distribution, it’s one ...

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March 10, 2017

UX for Catalogs

Author: Rick Binger

During my stint at a web/ecommerce agency, I learned a lot about User Experience design (also known as “UX”). It’s really the only way to plan out an ecommerce website design because it forces the issue of figuring out, in advance, how a visitor to the site will navigate and ...

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February 15, 2017

One Way to Fill the Revenue Gaps

Author: Branden Slattery

Multichannel marketers have struggled for years with filling the revenue gaps that typically occur in the lull right before catalog mailings arrive in-home. Even in the age of digital proliferation, it’s still common to see the gaps form.  While there are various methods that can (and ...

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