Circulation

March 6, 2018

Now May Be the Time to Launch a Postal Marketing Strategy

Author: Travis Seaton

While ecommerce continues to grow and innovate, we have seen many pure-play digital programs start to reach maturity, which may not coincide with the growth requirements that investors and leaders expect. The next marketing dollar spent is not yielding the same return and takes twice as much ...

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February 6, 2018

Triggered Postcard Programs Are Changing the Direct-to-Consumer Landscape!

Author: Michelle Houston

 By now you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts? 


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September 6, 2017

Bigger is Not Always Better: How Will a Smaller Book Affect Performance?

Author: Branden Slattery

Are you getting pressure from the top to reduce catalog spend? Are you having to produce the same amount of productivity with a smaller a catalog budget?  Getting ready for the 2018 season, I’ve been getting many questions from clients regarding how book size affects catalog performance.  Over the years, we have observed many tests where clients have moved to letter-rate-qualifying digest or slim-jim sizes, trimmed to a smaller book size, or reduced page counts.


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June 27, 2017

How to Kick Your Retail Store Sales into High Gear

Author: John Lenser

Last week I was sad to read that one of the first “brick and mortar” clients I worked with 20 years ago had declared bankruptcy. I was reminded of the initial project that I did for them. They had hugely expanded their catalog program, mailing many millions of catalogs over the year, but ...

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June 14, 2017

A Case Study: My Digital Customers Don’t Need a Catalog, Do They?

Author: Travis Seaton

With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the ...

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April 6, 2017

Reactivating Buyers Using Online Behavior

Author: Matt Morton

At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization ...

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February 15, 2017

One Way to Fill the Revenue Gaps

Author: Branden Slattery

Multichannel marketers have struggled for years with filling the revenue gaps that typically occur in the lull right before catalog mailings arrive in-home. Even in the age of digital proliferation, it’s still common to see the gaps form.  While there are various methods that can (and ...

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January 12, 2017

If You Pay Attention to Those Ping Pong Balls, Maybe You Won’t Lose Your Marbles!

Author: Lorelle Carpenter

Everyone wants profitable growth with a reliable sales plan. It helps merchants buy the right amount of inventory, it helps the operations teams plan peak labor and capacity. And to the extent that is it repeatable year after year, it represents a reliable investment – one which is relatively free of significant risk.

 


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December 14, 2016

Free Money From the Government – No Joke!

Author: Travis Seaton

 With the start of the 2017 calendar approaching, it is time to evaluate and execute the 2017 marketing plans. The USPS has seen success in some of their incentive programs over the past couple of years, therefore they are continuing to offer price incentives in 2017 to entice companies to try new technologies, or to continue to bridge the gap between the offline and online world. Some of the incentive programs may be applicable to all companies, while others may not be realistic for the typical CohereOne clientele.


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