Creative

November 20, 2017

Attention Retailers: Be Mindful of Your Moments

Author: Andrea Syverson

In less than six weeks, this retail holiday season will be over. The season you and your brand leaders have strategized, forecasted, sweated over and meticulously orchestrated. No doubt, right now all hands are on deck as calls, orders and customers walk through your doors or enter your web portals. I wish you well. I hope you finish strong.

I just hope you don’t forget this one very important thing.


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July 12, 2017

Test a New Brand Concept – Without Rebranding

Author: Rick Binger

How can you make a bigger than normal impact with your catalog, showcase your existing products in a new way, and make customers (and prospects) sit up and take notice?


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June 20, 2017

Summer To-Do List: Deep Work with a Beach Ball

Author: Andrea Syverson

In my closing session at last month’s CohereOne Integrated Marketing Summit, I shared several concepts from authors’ work whose messages have significantly influenced my strategic branding work.  In case you missed the Summit (a wonderful gathering of curious, smart and ...

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March 10, 2017

UX for Catalogs

Author: Rick Binger

During my stint at a web/ecommerce agency, I learned a lot about User Experience design (also known as “UX”). It’s really the only way to plan out an ecommerce website design because it forces the issue of figuring out, in advance, how a visitor to the site will navigate and ...

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December 1, 2016

Cutting Through the Ecommerce Clutter

Author: Rick Binger

About a month ago, I needed a new coffee grinder. And I knew exactly which one I needed. Not just any coffee grinder – a really cool one with a built-in scale so that every morning when I was ready to make my cappuccino, I could measure out precisely 17.5 grams of coffee and make the perfect ...

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November 10, 2016

Change Color. Change Behavior.

Author: Jeanette McMurtry

For years, psychologists have studied the impact of color on how we behave. Does it make us eat more? Does it make us more productive? And most importantly for businesses, does it make us buy more? ...

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November 3, 2016

KNOW PAIN. KNOW GAIN. 10 Ways Brand Leaders Win by Leveraging Customer Pain Points – Part 2

Author: Andrea Syverson

Last week, we discussed the evergreen topic of customer pain points (click here to read part one). Today we continue that discussion with the second part of my 10-point plan to leverage these pain points in creating meaningful, relevant and engaging brand experiences. ...

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October 27, 2016

KNOW PAIN. KNOW GAIN. 10 Ways Brand Leaders Win by Leveraging Customer Pain Points – Part 1

Author: Andrea Syverson

“Customer pain is the ultimate renewable resource,” Jon Burgstone writes in Breakthrough Entrepreneurship. In this fast-paced world of change and flux, one thing remains for certain: the subject of customer pain points is an evergreen topic for all brand leaders, merchants and creative ...

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July 27, 2016

This Probably Won't Interest You

Author: Rick Binger

What if I told you that there was a group of really smart people available to you who could, after reviewing your current efforts, increase your revenues, bring in new customers, raise your conversion rate, and position your brand more powerfully. Maybe even turn your whole business around. ...

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June 8, 2016

Is Creative Worth the Paper It's Printed On?

Author: Rick Binger

While walking around a city I happened to be visiting, I spied a store that I recognized. Well, their catalog was really what I knew - I had never been into one of their stores before. I was curious to see their products as I remembered their catalog (which I hadn't seen in quite a while) being ...

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