Digital Marketing

February 6, 2018

Triggered Postcard Programs Are Changing the Direct-to-Consumer Landscape!

Author: Michelle Houston

 By now you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts? 

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January 16, 2018

What Lies Ahead... Preparing for 2018.

Author: Tim Curtis

2018 is going to be a transformative and disruptive year.  It's clear that tectonic plates are moving in interesting ways, and these shifts favor digitally-savvy consumers and brands.  Furthermore, unprecedented levels of new retail and technology startup activity flooding the market ...

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September 27, 2017

Crush It This Holiday Season With Ten Great Tips!

Author: Michelle Houston

Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits.  Here are my top 10 initiatives to implement immediately:

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August 16, 2017

Loss Prevention: The Hidden Benefit of Split Testing

Author: Matt Beischel

Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients' sites; my current average is around 400 a year. Collecting ...

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August 2, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Author: Jeanne Jennings

Last week I discussed some features and flaws of the below email I had received from an industry acquaintance: ...

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July 26, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 1

Author: Jeanne Jennings

From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind.  

I received this email earlier this year from a long-time industry acquaintance we’ll call “Fred.” 

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July 19, 2017

Now Hiring: A Guide to Staffing for Amazon, Google Shopping and My Own Website

Author: Tim Curtis & Erik Martinez

Amazon is everywhere – so much so, we take it for granted. Dynamic pricing, flawless distribution... that’s Amazon.  ...

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June 14, 2017

A Case Study: My Digital Customers Don’t Need a Catalog, Do They?

Author: Travis Seaton

With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the ...

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April 6, 2017

Reactivating Buyers Using Online Behavior

Author: Matt Morton

At CohereOne, we are always willing to test (judiciously of course) just about any new Co-Op Model or other form of behavioral technology that comes our way. For the past two years, we have repeatedly tested NaviStone website visitor tracking data as an enhancement to our typical Co-Op Optimization ...

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