Email

September 27, 2017

Crush It This Holiday Season With Ten Great Tips!

Author: Michelle Houston

Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits.  Here are my top 10 initiatives to implement immediately:


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August 2, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 2

Author: Jeanne Jennings

Last week I discussed some features and flaws of the below email I had received from an industry acquaintance: ...

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July 26, 2017

From My Inbox: Gentle Critique of an Email Marketing Program Resurrected, Part 1

Author: Jeanne Jennings

From time to time I’ll pull a message from my inbox and do a walk-through of its pros and cons. These gentle critiques are intended to educate; I hope that the companies mentioned as well as readers will keep that top of mind.  

I received this email earlier this year from a long-time industry acquaintance we’ll call “Fred.” 

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February 2, 2017

Email Marketing Case Study: a 96% Increase in Revenue with 6 Tips for Preheader Text

Author: Jeanne Jennings

Years ago I was obsessed with preheaders, aka snippets or autopreview text, and wrote about them in my ClickZ column. Back then I did a lot of testing of preheader copy and generated some great results for clients. ...

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December 7, 2016

CohereOne’s Own Jeanne Jennings Earns a Spot on "The 20 Best Email Marketers You Should Follow and Steal From."

Author: Lydia Miner-Voigt

Garnering top recognitions are nothing new for Jeanne. Already recognized as one of the “World's Top 50 Email Marketing Influencers” by Cision, Jeanne recently earned a spot on the GetResponse coveted list of "The 20 Best Email Marketers You Should Follow and Steal From."  ...

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October 10, 2016

Drivers and Catchers; As different as Apples and Oranges!

Author: Lorelle Carpenter

Drivers (Catalog, Email, Search) and Catchers (Store, Web, Phone) – the distinction between drivers and catchers and why understanding the difference is important ...

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September 15, 2016

3 Tips for Improving the ROI on Your Email Marketing Efforts

Author: Jeanne Jennings

What’s the return-on-investment (ROI) for each of your organization’s marketing channels? ...

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August 31, 2016

3 Tips for Turning Free Subscribers into Paying Buyers

Author: Jeanne Jennings

What percentage of people on your email list are past buyers? ...

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July 21, 2016

A Primer on Deliverability: Donald Trump, Spam and Your Email Reputation, Part 2

Author: Jeanne Jennings

In my last post from yesterday you learned the difference between delivered rate and deliverability. We also dispelled a few common myths about what does - and does not - guarantee that your email will reach the inbox. ...

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July 20, 2016

A Primer on Deliverability: Donald Trump, Spam and Your Email Reputation, Part 1

Author: Jeanne Jennings

"Trump's first fundraising email had 60 percent spam rate" ...

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