Merchandise Operations

September 20, 2017

The Soul of the Retailer: A Great Merchant?

Author: Kevin Churchill

Like the drummer in a band or a wide receiver on a football team, merchants have a little edge to them and march to a different beat than the other employees in your company.  A good merchant with a great eye for product, a full understanding of their customer, and a big picture view of your ...

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April 12, 2017

It’s All About the Product!

Author: George Mollo

Last month I attended the NEMOA (National eTailing and Mailing Organization of America) conference in Boston. They celebrated their 70th anniversary, which is quite an accomplishment for a conference these days. Like most marketing conferences today the sessions focused heavily on email, digital, ...

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August 4, 2016

KPIs Are Critical to Successful Merchandising and Inventory Management

Author: George Mollo

Every business needs to monitor key metrics or Key Performance Indicators (KPIs) that can easily be measured yet can quickly provide the overall direction of where the company is going, or if a part of the business may be going astray. ...

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March 28, 2016

A Simple Secret to be a Successful Merchant

Author: George Mollo

What makes a successful merchant? Creativity? Brand awareness? Strong analytics skills? Or perhaps simply luck? While I am sure luck plays into any situation, it is the combination of the other factors that determines a merchant's success. ...

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February 24, 2016

Are You Prepared for a Downturn?

Author: Larry Kavanagh

I've been reading a lot of articles lately like this one: ...

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February 2, 2016

Using Proprietary Products to

Author: Allen Abbott

We marketers believe that we are the ones that make it all happen!  Get the right message in front of the right consumer at the right time, and "Bam!" record sales and profits!  But the reality is that no one, with the possible exception of Don Draper, can sell mediocre product ...

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January 6, 2016

Name Your Price

Author: John Lenser

Again this year, as I reviewed the catalogs arriving in my mailbox and shopped on my favorite websites, I was completely baffled by product prices that seemed completely irrational. They reminded me of a client where I observed similarly abstract prices. When I asked about the prices, she informed ...

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August 19, 2015

The Future of Merchandise Analysis

Author: George Mollo

We are all aware of the saying, "Those who cannot remember the past are condemned to repeat it"? (George Santayana, d. 1952). So before we look to the Future of Merchandise Analysis, we must be sure our current foundation is sound. ...

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May 27, 2015

3 Axioms of Merchandising

Author: George Mollo

An axiom, or postulate, is a premise or starting point of reasoning. The word comes from the Greek axíÅ?ma, "that which is thought worthy or fit" or "that which commends itself as evident"? As used in modern logic, an axiom is ...

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April 15, 2015

These Blind Spots Reduce Ecommerce Conversion by 10%

Author: Larry Kavanagh

Are you making the same mistake in ecommerce management that costs other businesses hundreds of thousands, or even millions of dollars every year? If so, you're almost certainly NOT making that same mistake in other areas of your online business. ...

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