Author: Michelle Houston
By now you’ve probably heard the term triggered postcard program. The question now is, why aren’t you testing this as part of your integrative marketing efforts?
Author: Tim Curtis
2018 is going to be a transformative and disruptive year. It's clear that tectonic plates are moving in interesting ways, and these shifts favor digitally-savvy consumers and brands. Furthermore, unprecedented levels of new retail and technology startup activity flooding the market
Author: Michelle Houston
Whether you’re a seasoned vet or newbie, you know firsthand how important marketing is for the holiday season. Now with the holiday season quickly approaching, an integrated marketing strategy is even more important for customer satisfaction and company profits. Here are my top 10 initiatives to implement immediately:
Author: Branden Slattery
Are you getting pressure from the top to reduce catalog spend? Are you having to produce the same amount of productivity with a smaller a catalog budget? Getting ready for the 2018 season, I’ve been getting many questions from clients regarding how book size affects catalog performance. Over the years, we have observed many tests where clients have moved to letter-rate-qualifying digest or slim-jim sizes, trimmed to a smaller book size, or reduced page counts.
Author: John Lenser
Last week I was sad to read that one of the first “brick and mortar” clients I worked with 20 years ago had declared bankruptcy. I was reminded of the initial project that I did for them. They had hugely expanded their catalog program, mailing many millions of catalogs over the year, but
Author: Andrea Syverson
In my closing session at last month’s CohereOne Integrated Marketing Summit, I shared several concepts from authors’ work whose messages have significantly influenced my strategic branding work. In case you missed the Summit (a wonderful gathering of curious, smart and
Author: Travis Seaton
With the ever increasing digital methods of capturing traffic and driving customer orders, the question often arises on the efficacy of catalog or postal marketing to savvy digital customers. The rational being that they are digital customers, they are engaged with the brand online and that the
Author: Lorelle Carpenter
I used to have a crystal ball on my desk. It was a joke, really. A friend gave it to me because my sales forecasts were so accurate it seemed I had the mystical power to predict the future. And because in 2004, I predicted the scores of the last two games of the World Series.
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