January 25, 2016

Beware of One Question Surveys

Author: Amanda Kaiser

I am pleased to introduce this week's guest blogger, Amanda Kaiser. Amanda is a qualitative researcher, sleuthing out customer insights that form the building blocks to more relevant strategies, better marketing and a robust innovation pipeline. You can find her blog at SmoothThePath.net or on ...

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October 14, 2015

Minimizing Risk in A/B Experiments: Control the Audience

Author: Matt Wrhel

If you haven't already launched an A/B testing program, read my earlier posts to jumpstart your optimization efforts - Five Tips for an A+ Web Optimization Program and Increase Your Online Sales by 15% (or more!) with A/B Experiments Most companies now recognize the importance of A/B testing on ...

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