Website Optimization

August 16, 2017

Loss Prevention: The Hidden Benefit of Split Testing

Author: Matt Beischel

Website optimization testing is becoming an increasingly common practice. It provides quantitative data that proves how making a change to your website will affect order conversion and revenue. I run a lot of tests across all my clients' sites; my current average is around 400 a year. Collecting ...

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October 20, 2016

Online Cart Abandonment: 3 Disturbing Industry Statistics and 7 Tips for Successful Cart Reminder Programs

Author: Jeanne Jennings

I had the pleasure of leading not one but two webinars last month on digital marketing for retailers. I always like to round out my case studies and practical advice with industry statistics. And what I learned about online cart abandonment surprised and disturbed me: ...

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September 29, 2016

3 Statistics-Based Reasons to Make Your Website Responsive

Author: Erik Martinez

1. Your desktop visitors are disappearing. ...

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June 15, 2016

Using Web Browsing Activity to Reactivate Your Catalog Housefile

Author: Matt Morton

Over the past six months, CohereOne has tested NaviStone lapsed customers reactivation with many of our clients whose websites are tagged with NaviStone visitor tracking technology. The goal of this testing is to determine the validity using NaviStone reactivation compared to reactivation via ...

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April 11, 2016

Savvy Shoppers Seek Promos... or Do They?

Author: Matt Bieschel

Introduction ...

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March 16, 2016

Lapsed Yet Engaged Website Customers Can Be Good Targets for Direct Mail Efforts

Author: Jude Hoffner

If you are able to identify which individuals on your ecommerce are also on your customer database/CRM system, I would encourage you to try the following exercise: compare those recent site browsers to one or a couple of your recent mail files and see if you mailed them. When we perform this ...

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March 9, 2016

A New Prospect Marketing Channel - and Yes, it's Printed!

Author: Matt Wrhel

Imagine the following scenario: A new customer comes to your site and browses bedding. They look at several items and cart a duvet set before getting distracted and abandoning the site. Three days later, they open their mail box and pull out a postcard with the duvet set printed on one side and an ...

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February 17, 2016

Split Testing: Revenue Isn't the Bottom Line

Author: Matt Bieschel

Introduction ...

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January 20, 2016

Do You Have a Thorough, Data-Driven Split Testing Process?

Author: Matt Bieschel

We're going to look at something a bit different in this post, focusing on a series of experiments. A positive testing result usually comes from a series of experiments run over many months, rather than a single one-off. We will also explore how leveraging outside data sources (such as Google ...

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January 14, 2016

The Truth About Mobile Commerce

Author: Larry Kavanagh

You'll soon be reading, if you haven't already, a lot of articles and blog posts about why your business is doomed, and I mean DOOMED, if you don't invest heavily in mobile commerce. Most of these stories will point to: ...

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