Strategic Marketing Audits

Knowing where you are is critical to getting where you want to go. In digital and direct marketing, especially in this fast-changing marketplace, marketing strategies must begin with a thorough audit to discover where strengths and weaknesses lie.

CohereOne conducts strategic marketing audits to determine where digital/direct marketing companies stand in terms of catalog/direct mail circulation, email and digital marketing efficacy, merchandise operations, merchandising strategies, brand and creative strategy, as well as optimizing Amazon and marketplace strategies for success. These audits provide valuable information that can lead to enhanced RFM+ circulation management for audience development, new ways to profit from digital marketing, methods for maintaining the right merchandising mix as well as optimum inventory levels and secrets to stronger digital and direct marketing campaigns.