Make the most of your creative team, schedules, and processes.
The Creative Process Review (CPR) is a unique solution for catalogers who require an overview of their creative team, process, and vendor relationships. This program begins with an on-site portion to kick off a three-month implementation period. Since 1991, we have worked with many firms, successfully guiding them through the creative process, saving them time and money along the way.
The CPR typically examines three areas. The first is staffing and structuring roles. The second is a review of your creative process, including timelines, production, review cycles, and proofing. The third is a review of your vendor relationships and contracts.
All this is accomplished in four stages. First, we ask for specific materials and information that will give us insight into your current processes. Second, the on-site data-gathering portion helps us learn about your company so that the recommendations made are appropriate. Third, you receive a written evaluation with specific suggestions within one week of our on-site portion. Fourth, after prioritizing the recommendations, the implementation process will allow you to achieve the desired changes.
The data gathering is an important component of the review, giving you the impetus to think deeply about your creative team and process, even before the recommendations are made. In addition to allowing new information and solutions to begin to emerge, a review will confirm, or correct, the intuition you already have.
You may be a candidate for CPR if you can benefit from one or more of the following:
The Creative Process Review, step by step:
Location: Your office and then remotely
Duration: From one to three full days on site, depending on the size of your team
Deliverables: Hours of expert advice, written summary recommendations, later expansions as necessary
Unlimited Remote Implementation: 3 months
Participation Requirements: Principal/Finance gather materials for 1–2 hours. Employees answer survey for 30–60 minutes. Principals participate for roughly one-half of the on-site time. Selected managers and key employees participate for 2–4 hours. Selected employees participate in 20-minute interview.
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