Build the most productive marketing mix by adding Cost of Acquisition data
When you know the customer lifetime value (LTV), you’ve come a long way toward effectively allocating your marketing budget to individual marketing promotion channels. Add to LTV the cost of acquisition by promotion source and you have a way to identify the most productive and valuable marketing mix for growing the housefile and sustaining customer retention.
Every marketing channel works with all the other marketing channels. They aren’t separate silos. They’re more like interconnected parts of a system. It’s important to view them holistically.
CohereOne has the expertise to help you navigate these challenges and identify the proper marketing allocation to maximize the value of your business.
Lifetime Value & Retention – Maximize customer file value to enhance your marketing power
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