Lifetime Value & Retention

Maximize customer file value to enhance your marketing power

Your success as a direct marketer depends on your ability to identify and continue to grow the value of your customer file. To perform this task effectively, you have to understand the lifetime values (LTV) by their acquisition source. Discovering the LTV can be a daunting job. It requires capabilities and metrics you might not have access to in-house.

Once the LTV has been established, you are in a much better position to allocate your marketing budget to individual marketing promotion channels. Better marketing means more sales and better customer retention.

CohereOne knows where to outsource identification and creation of LTV metrics when they’re not available through your database.

Get the most from your marketing by maximizing your customer file value. 

Learn more:

Cost of Acquisition – Build the most productive marketing mix by adding cost of acquisition data

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