Use CohereOne’s Known Audience Marketing to bring back lapsed customers
What’s the difference between the new customers you’re looking for and the former customers you’d like to have back? The answer is that former customers could be easier to convert than potential customers. The secret lies with the data you might already have.
You probably know quite a bit about your former customers’ behavior – well beyond their transaction history. Chances are, through good modeling done with thorough cross-referencing among your data co-ops, you can see:
CohereOne’s Known Audience Marketing (KAM) can help you use the data to separate your former customers into targeted groups and put together a strategy to bring them back.
Acquisition – Use data co-ops the right way to find new customers
Retention – Keep your customers coming back
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San Rafael, California 94901